A Guide to Logo Colors
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Do you have a trendy or classy brand? What ages are you targeting for your market? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It shows overall energy. It is great with children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.
In this website, you will learn more about logo colors so check it out!
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